15+ Real Shopify Plus Stores (and What You Can Learn From Each)

Chargeback, Fraud & Payments Experts

How We Picked These Shopify Plus Examples

We kept the bar high and the sourcing transparent, which is rare on lists like this. Most roundups reuse unverified revenue figures, so we cite a primary source for every stat below.

For deeper background, see our complete Shopify Plus guide. Every one of these Shopify Plus examples met three criteria:

• GMV and scale: each brand operates at the high order volume Shopify Plus is designed for.
• Public information only: every fact comes from earnings, press, or Shopify's own case studies.
• A deliberate mix: the list spans B2C DTC, B2B and multi-brand, and international sellers.

DTC Brands Scaling Fast on Shopify Plus

These direct-to-consumer brands used Shopify Plus to handle rapid growth and sudden traffic spikes. Most sell straight to shoppers, so their store is the whole business, not a side channel. When the storefront is the company, downtime and slow checkouts hit revenue directly.

Gymshark

Gymshark is a UK fitness apparel brand that moved to Shopify Plus after its previous platform crashed on Black Friday. Gymshark's Shopify Plus case study reports it reached £41 million in sales during 2017, a starting point rather than its current size.

Takeaway: pick a platform that scales through peak demand before a viral moment forces the choice.

Allbirds

Allbirds, the New Zealand-born footwear brand, unified retail and ecommerce on Shopify Plus and POS. Per the Allbirds case study, it runs Ship from Store across 31 retail locations, which lifted online conversion by widening inventory availability. When one channel runs low, another can fulfill the order instead of losing the sale.

Takeaway: connecting retail and online inventory turns stores into fulfillment hubs and lifts conversion.

SKIMS

SKIMS, the shapewear and loungewear brand, runs on Shopify Plus to survive high-demand product drops. Its launches sell out fast, so the platform has to hold up under sudden load.

Takeaway: a viral product drop needs infrastructure that won't buckle when everyone arrives at once.

Fashion Nova

Fashion Nova is a fast-fashion brand and, per technology detection data, one of the highest-traffic Shopify Plus stores in the world. Its model depends on constant new drops and very high order velocity. New styles land almost daily, so the storefront has to stay fast while inventory turns over constantly.

Takeaway: high order volume is where Shopify Plus is strongest, not a weakness to fear.

Death Wish Coffee

Death Wish Coffee runs on Shopify Plus, which absorbed a huge surge after its Super Bowl 50 ad aired. Per the Death Wish Coffee case study, the brand earned $2,083 a minute in the two hours after the Super Bowl.

Takeaway: plan for spike moments, because one ad or feature can flood your store in minutes.

Rebecca Minkoff

Rebecca Minkoff added 3D and augmented-reality product views to its Shopify Plus store. Per Rebecca Minkoff on Shopify Plus, shoppers were 44% more likely to add an item to their cart after interacting with it in 3D.

Takeaway: richer, interactive product pages give shoppers confidence and lift conversion.

UNTUCKit

UNTUCKit, a menswear brand, offers Shop Pay as an accelerated checkout on its Shopify Plus store. With Shop Pay's one-tap checkout, UNTUCKit's Shopify Plus store drove a 64% increase in customer lifetime value.

Takeaway: a faster checkout does more than convert once, because it also builds repeat purchases over time.

Our Place

Our Place grew from a single cookware product into a multi-market brand on Shopify. The Our Place case study notes it expanded into Canada and the UK within two years, then launched in Australia. It also moved into wholesale, landing in retailers like Selfridges and Bergdorf.

Takeaway: a scalable platform lets you enter new countries without rebuilding your store each time.

Pangaia

Pangaia is a materials-science fashion brand that, per its Shopify Plus build, outgrew standard Shopify and upgraded to Plus. The move gave it room to scale as its customer base grew fast.

Takeaway: Shopify Plus is the natural upgrade path once you outgrow the base plan.

Kylie Cosmetics

Kylie Cosmetics, now owned by Coty, has its brand sites built on Shopify Plus. A single social post from its founder can send traffic vertical within minutes. Celebrity beauty brands lean on enterprise infrastructure to hold that load without dropping orders.

Takeaway: celebrity-driven DTC scale needs a platform sized for spikes, not a starter plan.

Key Takeaways for Shopify Plus Stores

• Shopify Plus is the enterprise tier: it is built for high-volume merchants that have outgrown standard Shopify.
• Real brands span every model: these Shopify Plus examples cover DTC, multi-brand, international, and enterprise sellers.
• Its strengths are scale and flexibility: Plus handles traffic spikes, multi-store setups, and localization across markets.
• Growth raises fraud exposure: the same scale that earns a spot here increases chargeback and friendly-fraud risk.
• Automation protects that revenue: preventing and recovering chargebacks keeps hard-won sales from leaking back out.